The Brief

Create an interactive, outdoor engagement piece to raise awareness of the RNLI with an audience of 18-40 year olds.

The Teams

  • RNLI brief today was amazing!! Looking forward to tomorrow #AUB24RNLI #graphicdesign #students

  • Time to narrow down to the core concept of what we want to say #AUB24RNLI #team1

  • @VisComAUB @inspiredAUB Well done all - there were some amazing concepts! :o) #AUB24RNLI

The Results

3  of the ideas went through to RNLI  live quantitative testing, with 1 lined up for possible implementation by the RNLI Face to Face Fundraising team in 2017.

“I have been blown away by their professionalism and what they have delivered to us in quite a nerve wracking pitch environment. They have delivered a pitch I have seen agencies not do as well at. Their ideas have been incredibly well thought through, well considered and well presented in most cases. They’ve done an absolutely brilliant job.”

Jayne Clarke, Head of Marketing Services and Support, RNLI

“I’ve been so impressed with how the students have taken the innovation process from research and insight to idea generation to so many ideas that we can now take on to feasibility.”

Jeff Gould, Senior Innovation Manager, RNLI