See what happened on day three when the teams pitched their ideas to Virgin.

It’s been a fantastic three days with some great pitches from all of the teams. ​Thanks to everyone for taking part!

Such an amazing 48 hours working with @VirginStartUp !! Really enjoyed the opportunity and would definitely recommend AUB24 #AUB24VIRGIN

It’s now time for the students to receive feedback on their final pitches. Good luck to all the teams!

@VirginStartUp such an amazing opportunity working with the virgin start up team! We hope you like our idea! #team10 #AUB24VIRGIN

The pitches are well underway...

Sam can’t contain his excitement for the pitch ?? #AUB24VIRGIN

Shooting down to Bournemouth for the #AUB24VIRGIN marketing pitches with @AndyFishburn . Looking forward to hearing some creative ideas!

Day Three

It’s the final day! Team 2, Team 4, Team 6, Team 7, Team 9 and Team 10 have all progressed to the final round of pitches.

Teams will present to Virgin StartUp’s Digital and Social Manager, Mike Ruffles, Head of Investment, Andy Fishburn as well as Jim Cregan, Founder and Creator of Jimmy’s Iced Coffee and AUB’s Head of Marketing and Communications, Simon Pride.

See what happened on day two when the teams pitched their ideas to the judges.

Yay got through!! Watch out virgin team 10 are taking over ??? #AUB24VIRGIN

When you get through yay ? #AUB24VIRGIN

It’s the end of day two and the teams have had their feedback and found out whether they’ll be returning for tomorrow’s second round of pitches. Roll on day three!

#AUB24Virgin waiting now for feedback after the first round of pitches :) #team9

dolla designs ??? @richardbranson #AUB24VIRGIN

Some images from day 1 of #AUB24Virgin go #team9 :)

The first round of pitches is over and we've seen some great ideas from all the teams!

#AUB24VIRGIN pitches are underway! Lots of exciting ideas ✨

currently doing a run through for our presentation in an hour after coming up with a fresh new idea #AUB24VIRGIN #team3

It’s almost time for the teams to pitch to the panel of judges. First up is Team One!

Getting ready for the 1st round of #AUB24VIRGIN pitches! ? @VirginStartUp @inspiredAUB

Day Two

It’s pitch day! After a busy day yesterday, the teams are finalising their ideas before the first round of pitches start at 11:30AM.

Take a look at what happened on day one when the students received the brief from Virgin StartUp’s Mike Ruffles.

All the teams are working away on their ideas, ready for tomorrow's first round of pitches.

Great morning working on #AUB24VIRGIN with students @inspiredAUB helping to spread the work of @VirginStartUp.

working on ideas for #AUB24VIRGIN

Virgin StartUp's Digital and Social Manager Mike Ruffles offering advice to the teams.

#AUB24VIRGIN is well underway! Exciting ideas coming together! @inspiredAUB @VirginStartUp #AUBMAKERS

Mentors Martin Coyne, Grace Bond, Xavier Keeling, Alice Stevens and Mark Sephton are on hand to offer advice to the students.

The brief has been set and it's time to get to work. The students now have 24 hours to work in cross course teams on their ideas for tomorrow's pitches.

#AUB24VIRGIN is underway, with the brief set from @VirginStartUp.

The Brief:

Create a marketing campaign that raises awareness of Virgin StartUp outside of London and encourages them to engage with the brand online.

Whether it be registering for an event, downloading a business plan or applying for a Virgin StartUp loan. The primary audience for this will be 18 – 30 year olds, however it will be open for everyone.

Remember:

  • Shows Virgin StartUp as a thought leaders in the startup space.
  • Should adhere to Virgin Group brand values.
  • Results in leads for Virgin StartUp.

Considerations:

  • Consider if it can be repeatable across different regions, if specific to one.
  • We’re a not-for-profit so, while we want you to think big, be realistic.
  • It has to be measurable, how do we measure the success of your campaign?

Day 1: Today 60 students from BA (Hons) Graphics Design, Visual Communications, Illustration and Photography have come together to work in cross course teams for Virgin StartUp's 24-hour live brief.