The Brief

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THE BRIEF:

Create a marketing campaign that raises awareness of Virgin StartUp outside of London and encourages them to engage with the brand online. Whether it be registering for an event, downloading a business plan or applying for a Virgin StartUp loan. The primary audience for this will be 18 – 30 year olds, however it will be open for everyone.

REMEMBER:

Shows Virgin StartUp as a thought leaders in the startup space.
Should adhere to Virgin Group brand values.
Results in leads for Virgin StartUp.

CONSIDERATIONS:

Consider if it can be repeatable across different regions, if specific to one.We’re a not-for-profit so, while we want you to think big, be realistic.It has to be measurable, how do we measure the success of your campaign?

The Teams

  • pitch planning #AUB24VIRGIN

  • Some images from day 1 of #AUB24Virgin go #team9 :)

  • Great morning working on #AUB24VIRGIN with students @inspiredAUB helping to spread the work of @VirginStartUp. http://24.aub.ac.uk

The Results

“AUB 24 has been an absolutely incredible experience  – we’ve seen some really really good pitches. The students were so professional and we’ve got tonnes of ideas that we can’t wait to take back to the office and start working on again.”
Digital and Social Media Manager  –  Virgin StartUp

“To see all of the creativity and different ideas the students came up with in just 24 hours has been incredible.”
Andy Fishburn, Head of Investment – Virgin StartUp